Burning Platform: Why Rock Bottom Can Be Your Launchpad

In the world of turnarounds, nothing drives action like pain. And I don’t mean minor discomfort—I’m talking about real, undeniable, existential threat. The burning platform. That moment when staying where you are is no longer an option. Most businesses drift into trouble. Slowly. Soft decline. A missed target here. A cash flow squeeze there. Blame gets passed around. Excuses are made. And by the time leadership realises the real danger, the fire’s already licking the floorboards.